Making enough money is number one followed by controlling costs; finding new customers; marketing to prospective or current customers, and managing time. But increasingly owners are using technology to address these challenges.
Part of marketing your website involves getting seen by people searching for a solution to a problem that you can solve. Just invent events and holidays.
Twitter’s redesigned website makes the site look a lot more like the company’s mobile app. But if you don’t like it, you’re out of luck.