Social Media Strategy Please respond to the questions below to help us shape a social media strategy for you. Name First Last Email Define your objectivesSelect the primary objectives you hope to accomplish with social media. Select only three Sharing relevant content Showing off your brand's sparkling personality Promoting events Announcing new products Gathering new names for your marketing database Acquiring new customers Building/nurturing relationships with your current audience Increasing traffic to your blog/website/landing pages List your Priorities in order of importanceFill in the blank area then press the (+) key to add your next priority. Define your voiceThis is how you show your brand's human side - you can be conversational, engaging, and even funny (if that aligns with your brand). Character/Persona Friendly Warm Inspiring Playful Authoritative Professional Tone Personal Humble Clinical Honest Direct Scientific Language Complex Savvy Insider Serious Simple Jargon-filled Fun Whimsical Purpose Engage Educate Inform Enable Entertain Delight Sell Amplify Define your audienceWho are you trying to reach through social media? The fastest growing demographic on Facebook and Google+ is 45-54. Which age group(s) represent your target audience? 13 - 17 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 + What gender(s) represent your target audience? Female Male What location(s) represent your target audience? Local (within 25 miles) Extended Local (within 100 miles) Regional (three state area) National International What economic status is your target audience? < $30,000 $30,000 - $49,999 $50,000 - $74,999 $75,000 + What educational level is your target audience? High School Education College Education Graduate Level Education All educational levels What Events are Important?Are there some important events that should be promoted? Examples: April 1 Business Anniversary First Saturday of every month is Art Walk May 15 Open House June 15 Trade Fair Aug 1-4 Convention in New York CityDate & Event DescriptionDate & Event DescriptionDate & Event DescriptionDate & Event DescriptionDate & Event DescriptionWho are your Competitors?Defining who is competing for your audience can help you measure your success. Select competitors that are close to your size and location so you can accurately measure your progress against theirs. Examples: Bay Arts Center in Bay Saint Louis Gallery 220 in Bay Saint Louis Elizabeth Veglia Studios & Gallery in Bay St. LouisCompetitor 1Competitor 2Competitor 3What are your best selling items?Identify your best selling and most popular items or services.Item/Service 1Item/Service 2Item/Service 3What is interesting about you?Including interesting personal stories can help your audience connect with you.Where are you from?Personal Interests:Personal Charities:Thank you!Your success is important to us, but we cannot do it alone. We invite you to stay engaged in your Social Media by letting us know of upcoming events, sales and changes to your business we can amplify your efforts and engage your audience even better. CaptchaPhoneThis field is for validation purposes and should be left unchanged.