Ratings and Reviews can be the second most important feature on your website! The good news is that most reviews posted on your website are positive. And Social Media is crucial because customers believe their friends reviews over almost anyone else.
If you have an eCommerce website ratings and reviews should be part of the functionality. If you don’t have eCommerce than consider adding a testimonial feature. It is easy to install, doesn’t cost much and provides another way to collect those all important ratings and reviews.
Customer reviews are significantly more trusted than descriptions from manufacturers. There are also SEO benefits for your website. User generated content can differentiate a product page in the search results.
What about Bad Ratings and Reviews?
Don’t forget that all reviews are valuable, a mix of positive and negative reviews helps customers to trust what they are reading. In fact, some people suspect censorship or fake reviews when they don’t see any negative opinions. Some bad reviews will help, but too many negative reviews ring alarm bells for consumers.
Third party ratings and reviews
You can also offer incentives for leaving reviews. The best way is to provide an incentive after the purchase of an item. Otherwise you’re likely to get people leaving reviews simply to win something. It also dilutes the trustworthiness of other reviews if an item isn’t actually purchased.
Reviews can be one of the most valuable tools you have, so do what you can to incorporate them into any campaign.