Components of a Landing Page
The Job
Know your goal and identify the customer. Know what you want them to do and why you want them to do it.
Headline & Description
Create an offer:
- Webinar or Event
- Ebook download
- Free Course
- Pre-launch sign up
Supporting Image
You should have at least one supporting image
Supporting Elements
- Testimonials
- Customer Logo's
- Security Badges
Call to Action
Don't forget to convert your visitor.
- Include a form to catpure their information
- Newsletter signup
- CTA button
Other Landing Page considerations:
- Remove any extra navigation
- Make sure the page content matches the previous source “Download our Marketing Ebook”
- Reduce friction and animation
- Offer Something
- Only ask for what you need
- Remember Share Buttons
Free Infographic
Download your free landing page infographic to help you design your new landing page.
Below are some great examples of landing pages to inspire your next project.
Additional Resources:
- Hemingwayapp.com helps your writing, counts words, etc.
- Canva.com improves your media styling. It creates professional copy you can use for ANYTHING!
- Mailchimp.com is an affordable email and newsletter system and even provides for landing pages.
- Ads.Google.com helps you choose good words for your campaigns.
