Above the fold is the upper half of the front page of a newspaper where an important news story or photograph is often located. Why not help people navigate your website by making it easy on them?
Operating an Online store in the age of Amazon can be tough for sellers of common products like candles, chocolates, and coffee.
Avoid networking for the sole purpose of filling out your phone contacts. You should be focused, instead, on being helpful and establishing meaningful relationships.
Making enough money is number one followed by controlling costs; finding new customers; marketing to prospective or current customers, and managing time. But increasingly owners are using technology to address these challenges.
Part of marketing your website involves getting seen by people searching for a solution to a problem that you can solve. Just invent events and holidays.
Twitter’s redesigned website makes the site look a lot more like the company’s mobile app. But if you don’t like it, you’re out of luck.
Facebook’s big blockchain play will reportedly create a crypto-based payments ecosystem across Facebook, Messenger, Instagram, WhatsApp, and beyond.
About one-third of small business owners still do not have a website. Some might not want to invest in the cost. Others might think they can get by with just a Facebook page or Google My Business Profile.
As a new business owner, the question that keeps you up at night is: How will I get my first customers? The answer varies depending on the type of business you have.
It stands to reason that your conversion rates are low when you aren’t getting in front of the right people. Marketing plays a significant role in attracting the right people to your business.