What is new in Social Media, breaking news, ways to take advantage of the medium

political

Viral Political Ads May Not Be As Persuasive As You Think

In the age of echo chambers and filter bubbles, is high engagement really just a sign that you’re preaching to the converted?
negativity

Feeding Into Negativity Won't Grow Your Business

We’re human. We get angry when things don't go as planned. We get frustrated when we don’t sign a client we were sure would sign up. We are tempted to go negative when we get attacked after doing everything we can to add value to the lives of our audience and customers.

3 Considerations You Must Think Through Before Taking a Political Position as a Brand

Since the 2016 election cycle, it’s becoming more and more common for companies to unmistakably and unapologetically take a stand. Research statistics reflect that shift.

YouTube Debuts Plan to Promote and Fund Authoritative News

According to YouTube, the goal is to identify authoritative news sources, bring those videos to the top of users' feeds. The challenge is deciding what constitutes authority.

4 Tools for Automating and Recycling Social Media Posts

There are tools that automate social media posts, so that important, evergreen content pieces get published on a recurring schedule without more work from you. Here’s a look at a few social media automation solutions to consider.

Why Social Media Discretion Is Increasingly Important to Your Brand

Oversharing is akin to gossip. As you gain a reputation as someone who posts too much, your friends and clients begin to see you as someone who cannot keep secrets.

What Happened to Internet.org, Facebooks Grand Plan to Wire the World?

In many ways, the early mistakes Facebook made as it launched Internet.org mirror the company’s current challenges. Facebook tried to present itself as a neutral party and suggested its actions were driven by altruism. But Facebook is inherently not neutral; its aim is profit.

Facebook's New Focus on Community Might Actually Depress You

Why would Facebook's new focus on community actually make you feel worse? Well, you should read the article. It is quite interesting and enlightening. It turns out people would rather be entertained than stay connected. Is that true? I don't know. I'm still on the fence with that idea.

How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans

Facebook is not going away, and any marketing professional or small business owner would be foolish to stop using it in spite of the fact that marketing on Facebook today is not easy.

If You Use Facebook for Business, Don't Make These 3 Mistakes

Facebook has become an incredible resource for getting more business. Every time you log on, it's like walking into a networking event -- full of potential clients. If you're interested in using Facebook for business, be sure to avoid these terrible mistakes.

Rejected by Network TV, These 3 Women Took Their Talents to YouTube and Grew an Audience of 3.6 Million

Yolanda Gampp has 20 years of experience in making cakes that look like all sorts of foods and everyday objects, from a baked potato to a fidget spinner. But she and her co-producers faced disappointment when their show was canceled after one season in 2012.

Honest Vulnerability Is a Better Personal Brand Than Pretending Life Is Perfect

Social Media creators are creating content with the understanding that real life is not a series of just highs. Giving a more holistic view of your life, the good and the bad is more likely going to help you attract more interest because that’s how most people’s lives actually are.

Facebook Imposes New Restrictions on Ads and Popular Pages

As Facebook tries to make itself over before CEO Mark Zuckerberg testifies to Congress next week, the company is announcing several new authentication requirements for ads and Pages.

The Facebook Debacle Proves It’s High Time for Stronger Privacy Laws

The ability of companies to collect, combine, infer, and sell the kind of detailed information that Cambridge Analytica stockpiled has rapidly expanded while Congress has stood idly by and let it happen—if not enabled it.

6 Ways You Can Use YouTube to Reach Your Intended Audience

Everyone who uses YouTube to promote themselves or their company has their own goals. The following is information about six popular ways YouTube can be used as part of your overall online strategy to achieve your company’s goals.

20 Revelations From Facebook CEO Mark Zuckerberg's Apology Tour

Facebook apparently had been crafting its response to the news that a voter-profiling data consultancy called Cambridge Analytica had obtained private data of more than 50 million Facebook users back in 2014

Deleting Facebook Is Easier Said Than Done

Over the past few days, Facebook has come under intense scrutiny due to its previous relationship with Cambridge Analytica, a data-science company that secretly culled information from 50 million Facebook users. This has raised questions about their role in the data harvest and its collection of data from its users.
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Here's Why You Shouldn't Design Your Brand for Instagram -- and What to Do Instead

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment. When it comes to building a brand, entrepreneurs need to focus on developing a solid foundation of trust with customers -- not just following the latest social media trends.

Fake News Spreads Faster on Twitter Than Real News, Study Says

Fake news tends to have the real news beat in one area: novelty. That's why Twitter users can't help but share half-truths and unchecked rumors over the platform, according to a trio of MIT researchers.
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How to Advertise Your Small Business on Instagram

It’s time for small businesses to consider Instagram advertising as a way to promote their business. With Instagram’s advanced targeting options, you can inexpensively reach users based on location, age, education level, marital status and more.
videos that help market your business

Determining Your YouTube Strategy and Core Message

Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.
online-video
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The Future of Online News & Online Video

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Blogging to make your Website Sing

You know I tell my clients all the time how important blogging is to the health of their website, but when it comes to blogging on my own, I too fall short. Most people think... I write and share on my Facebook page "all the time!". Why do…
Social Media Plugin for Sharing on your Website
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Monarch Social Media Plugin for your Website

Elegant Themes, one of our providers recently introduced a brand new social media plugin called Monarch. It is a Social Media plugin that makes sharing on your website look enticing and fun! Any social network Anywhere on your website Choosing…
Get Pinterest Rich Pins Now
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Pinterest Rich Pins

Pinterest Rich Pins are a recent addition to Pinterest. They make it easier for people to actually shop using Pinterest. So, if you are a business selling merchandise you owe it to yourself to invest some time into Pinterest. You could think…
Building a Network of fans is like making friends. Some can be bribed into being your friend, but they will never be the loyal friend you were looking for

Get more shares on Facebook

Shortstack is a company I use often in my task as a Webmaster. They have some great tips about how to get more shares on Facebook. They have produced this great infographic. My Favorite Share on Facebook idea "Ask yourself if your fans will…
Pinterest for Artists
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Pinterest for Artists

I was asked by a friend to do a presentation for the Gulf Coast Art Association. Since I was a child I have dabbled in art and now as a web designer I am fortunate enough to combine my love of art with my skill with computer systems. One of…
Newsletter Best Practices
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Newsletter Best Practices

People debate about the effectiveness of email Newsletters. My recommendation is... Why not? People opt in to your email list, so it isn't like you are spamming people. People have asked that you send them one. You should however, use an…
Great Social Media Goals

Great Social Media Goals

Social media can drive significant business results. So many people jump into social media without understanding what they are doing or why they are doing it. The answer is not to just do what others are doing, but to do it with intention. Join…
Small Business Website Essentials
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Small Business Website Essentials

If you are a small business owner and you have a website or are thinking about getting one we have a list of website essentials that will help your website do what you want it to do, generate leads and make a sale. Contact Information It is…
Building a Network of fans is like making friends. Some can be bribed into being your friend, but they will never be the loyal friend you were looking for

Twitter Fiction Festival - What is your Twitter Story?

Twitter Fiction Festival Began Yesterday Yesterday The Twitter Fiction Festival (#TwitterFiction) began and will last 5 days. The goal is to write a story in 140 characters or less. It sounds like fun and I'm going to participate, even though…
Pinterest Viewers are looking to style their weddings, their parties and their homes. Create a vignette they like and create a buzz to sell your product
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Style your Product Images for Pinterest

If you're online you most likely know about Pinterest®. Currently Pinterest® is free for everyone and is one of the best ways to get your products noticed. The catch is you need to make your product image interesting. What you Need I have…
There are a lot of statistics around the time spent on Facebook and how it effects their relationships. But, researchers are focused on the wrong thing

Facebook Saved my Life

That is a huge statement, but it is true. Mashable just surpassed 1 million Facebook fans and so they are sharing their fans stories about how Facebook changed their lives. Is Facebook a Relationship Killer? There are a lot of statistics banging…
Maintaining the privacy of your browsing information just got easier with PrivacyFix. It scans for privacy issues based on your Facebook and Google settings

PrivacyFix a New Chrome Extension for Facebook Privacy

People fall, generally, into the continuum of two extremes when it comes to their private lives. Those who have given up keeping their private lives private Those who vehemently defend their private information Because the people…
Building a Network of fans is like making friends. Some can be bribed into being your friend, but they will never be the loyal friend you were looking for

Measuring Friendship in Social Media - more than a click

When I saw Delta Airlines say they would give $1 to Breast Cancer Awareness (up to $50,000) for every "Like" on their page I was dismayed. Building a Social Network of loyal fans is no different than making friends in the real world. Sure,…