Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “organic” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.
Photos in every aspect of website design are on the rise and it provides professionals and amateurs alike with new opportunities.
Mobile-friendly websites benefit your customer and in turn your business. These sites produce an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users.
Google launched a product they call Data Studio, and I just recently took an online course to learn how to use it. The result is a dashboard that will be mailed to clients weekly that will have all the information they need to understand their website visitors and to see what effect their activity outside the website affects their results.
With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case.
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